Korea Ginseng Corporation Revealed 'EVERYTIME' in New Grapefruit Flavor & 'Rev Your Life' Campaign at 2024 Natural Products Expo West

CERRITOS, Calif., March 18, 2024/ -- Korea Ginseng Corp. (KGC) aka JungKwanJang launched their global representative ginseng product EVERYTIME in a new grapefruit flavor, promoted the Food as Medicine initiative, and introduced their new marketing slogan “Rev Your Life” at NPEW. This launch was an aim to encourage everyone to adopt a healthier lifestyle through optimized circulation as a means to address rising wellness trends.

Ginseng, a revered medicinal ingredient, has a rich history spanning over 2,000 years, celebrated for its disease-prevention and health-boosting properties. It is often known for its benefits in supporting healthy blood circulation, improving cognitive functions, boosting energy levels, strengthening immunity, and supplying antioxidants. Ginseng is also a leading healthy food ingredient in the worldwide “Food as Medicine” project, often used to make foods such as Samgyetang, and other drinks and snacks.

At the forefront of upholding this legacy is KGC's EVERYTIME, which offers the powerful advantages of Korean red ginseng in a format that is both modern and convenient. EVERYTIME now comes in a deliciously tart and sweet grapefruit flavor, combining Korean red ginseng extract with purified water in a portable stick pack for easy consumption on the go. Pioneering the stick pack format, EVERYTIME's name itself suggests its convenience, allowing for consumption anywhere, anytime.

EVERYTIME grapefruit is not just a new flavor; it's a testament to KGC’s commitment to innovation. It continues to dominate in six Asian nations and regions, owing to its ability to adapt to contemporary tastes while maintaining the integrity of traditional Korean red ginseng.

Moreover, the Red Ginseng Extract EVERYTIME has established itself as the emblematic red ginseng product internationally, thanks to the exceptional quality of KGC's red ginseng. This global recognition is further boosted as people worldwide observe numerous Korean celebrities using EVERYTIME in various dramas and shows, enhancing its appeal and acceptance beyond Asia.

The decision by KGC to introduce a grapefruit flavor is a well-considered plan, responding to the growing consumer preference for natural fruit flavors that deliver a healthier type of sweetness. The unveiling of this new grapefruit flavor goes beyond catering to taste preferences; it aligns with the wellness disposition in 2024. According to the Flavorman 2024 Top Beverage Trends report, there's an escalating demand for flavors that are both indulgent and mindful of health considerations. Grapefruit, with its bold and citrusy profile, ticks all the right boxes. It’s natural, it’s refreshing, and it speaks to the consumers’ desire for products that contribute to their well-being without compromising on taste.

Grapefruit is a particularly deliberate choice, tapping into the growing interest in functional foods that support energy, mood, and cognitive health, which are all a benefit to improved circulation. The fast pace of life post-pandemic has led to a surge in demand for products that provide a boost and mental clarity. The grapefruit’s naturally uplifting flavor is a perfect match for this demand, promising an energizing lift with each consumption.

Moreover, KGC's initiative is a thoughtful engagement with the cognitive health trend, an area that is attracting attention across demographic groups. As consumers of all ages pursue natural methods to improve mental performance, KGC’s grapefruit-flavored EVERYTIME has the potential to become an essential product for cognitive support.

Along with the new EVERYTIME grapefruit flavor, KGC aims to introduce their 2024 marketing slogan ‘Rev your life’ at NPEW. The slogan ‘Rev your life’ encapsulates the essence of accelerating one's life towards better health through enhanced blood circulation.

A focus on optimized blood flow is a key strategy for KGC in order to address the new 2024 buzzword: longevity, where experts say that a continued desire to live better for longer will remain a priority this year. Studies have shown that an optimized circulation increases life expectancy, boosts immunity, and supports cognitive function. With this slogan, KGC aims to resonate with the growing consumer awareness around the importance of maintaining optimal blood flow as a means to not only live longer but to prioritize living better.

The Natural Products Expo West was an exciting and successful showcase for JungKwanJang’s latest product this year.

About Korea Ginseng Corp.

Korea Ginseng Corp. (KGC), a global herbal dietary company, is home to the world's number one ginseng brand, JungKwanJang. Established in 1899, it is one of the most proven and trusted herbal dietary supplement manufacturers, providing the highest quality, traditionally harvested Korean Red Ginseng products to support health and well-being. KGC runs four regional headquarters in the United States, China, Japan, and Taiwan, in addition to South Korea, and exports products to over 40 countries. With over 40% world market share, its presence spans Asia, Europe, the Middle East region and the U.S. KGC's family of brands include JungKwanJang, Good Base, and Donginbi. The 250+ KGC brands use the most exceptional ginseng combined with the finest herbs and ingredients to deliver superior products to meet everyone's needs.