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JungKwanJang Enters Hispanic Market Through Superior Grocers Launch
Move follows new clinical findings presented at the 2026 International Conference on the Science of Botanicals, confirming Korean red ginseng’s benefits for cognitive health, blood sugar control, and healthy aging
CERRITOS, Calif., April 29, 2026 — Korea Ginseng Corp. US (KGCUS), maker of the Korean red ginseng brand JungKwanJang, announced the launch of its Pomegranate with Korean Red Ginseng and Hong Sam Won Delight products at Superior Grocers, one of Southern California’s largest independent supermarket chains serving predominantly Hispanic communities, marking the brand’s first direct entry into the U.S. Hispanic retail market.
The retail launch coincides with significant new clinical findings presented at the International Conference on the Science of Botanicals (ICSB), held April 20–23, 2026, in Mississippi. Researchers presented results from multiple studies confirming Korean red ginseng’s potential in supporting cognitive health, antioxidant activity, blood sugar regulation, and overall quality of life.
Among the findings, a 12-week randomized, placebo-controlled trial led by Professor Namhan Cho at Ajou University School of Medicine, involving 98 participants with prediabetes, showed that the red ginseng group demonstrated meaningful improvements across glycemic control, insulin-related, and glucose-related hormonal parameters compared with placebo.
A separate multicenter randomized controlled trial presented by Professor Hongsheng Tan of Shanghai Jiao Tong University School of Medicine found that participants taking three grams of red ginseng daily for 12 weeks showed a significant reduction in oxidative stress markers compared with placebo, with no meaningful differences in adverse events, liver, or kidney function. Researchers also noted exploratory data suggesting potential benefits in sleep quality and physical well-being.
“Entering Superior Grocers is an important step in making JungKwanJang accessible to a wider audience of health-conscious consumers across the country. Building on early traction within Hispanic communities in the U.S., we see strong potential for continued growth and for JungKwanJang to become a trusted wellness choice within these communities, supported by both traditional use and scientific research on Korean red ginseng,” said Jenna Hong, marketing director of Korea Ginseng Corp. US.
The brand’s full product line is available at jungkwanjang.us.
ABOUT JUNGKWANJANG
JungKwanJang is the flagship brand of Korea Ginseng Corp. (KGC), founded in 1899 and headquartered in Daejeon, South Korea. For over 12 years, JungKwanJang has produced premium Korean red ginseng products, rooted in rigorous quality standards and clinical research. The brand holds a 46.6 percent share of the global ginseng retail market, and has been recognized as the world’s No.1 herbal supplement brand and the world’s No.1 ginseng brand for 10 consecutive years, according to Euromonitor International. JungKwanJang products are available at Costco, Walmart, Sprouts Farmers Market, Superior Grocers, Amazon, and directly at jungkwanjang.us.
MEDIA CONTACT
Jinyoung An
Marketing Specialist, Korea Ginseng Corp. US
jyan@kgcus.com
(562) 860-2323
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